ROWS DESIGN INTELLIGENCE

introducing design signals and market insights

SS27

A preview exploring three emerging design signals shaping the future of home furnishings.

More than trends- these signals reveal what’s next in consumer expectations driving what’s next.

PREVIEW EDITION

INSIDE THIS EDITION

01 |

CRAFTSMANSHIP REVEALED

construction becomes decoration

02 |

LIQUID MODERNISM

soft forms replace rigid geometry

03 |

PERCEPTION SHIFT

depth & dimension create immersive experiences

LOOKING FOR A BRAND-SPECIFIC PERSPECTIVE?

ROWS Design partners with brands, manufacturers and retailers to develop custom design intelligence, collection strategy and product direction.

Grounded in insight, shaped by experience and built for what’s next.

future editions of ROWS Design Intelligence will explore color direction, material forecast, retail observations and commercial opportunities shaping the home industry.

STAY CONNECTED